When Ringtones Went Bad
Here at Leadpile we keep incentivized leads out of our marketplace, because of their very poor quality. We may be getting some assistance in the elimination of these bad leads. Large companies have already been fined for tricking people into signing up for subscriptions by offering “free” ringtones. Now Google finds itself in federal court for allegedly showing pay-per-click ads that mislead searchers into signing up for paid subscription services. Even if Google persists in court, let’s hope the lawsuit and the other punishments already handed out will further erode this unreliable lead type.