To build your business you must come up with ways to bring in new clients, however each business will have their own “right” way of generating this new business. A few options businesses have is to work with list brokers and to work with lead exchanges.
List brokers are companies that gather data of things such as home owners, consumers information in certain geographic regions, fax numbers, email lists, businesses and many many more. These are lists of people or businesses that meet the specific requirements the business is looking for.
Lead exchanges are a common platform for buyers AND sellers of WEB based leads. These are consumers specifically looking for a particular product or service.

The biggest difference amongst these two sources, of generating business, is the consumer/business is expressing the interest in something. They are “opting in” to receive more information about the particular product or service. Things such as the Do Not Call list do not apply to these consumers that are filling out a request for information. However, list brokers are dealing with general lists and MUST be scrubbed with the Do Not Call Registry. Those that are purchasing lists for various email marketing, SMS marketing, or other advertising purposes need to make sure that they are scrubbing their lists, to prevent any penalties being enforced.

Purchasing leads that are very targeted, real time, exclusive, and consumers/businesses that are WANTING information is probably going to show more success. One is like working a “warm” lead VS a “cold” lead. Why not call someone who wanted your product or service VS trying to add the extra step of trying to hard sell a consumer, and then have to deal with a potential longer sales process?
Leadpile Lead Exchange works with intelligent advertisers who know working with high quality web based leads, produces a higher return on their investment, versus buying lists and making the “cold” calls.

No its not a rumor! It is a confirmation, LeadPile does have the ability to HOST an offer.  LeadPile, has expanded to great expectations and the sky is the limit when it comes to new ideas.  Working with a variety of Partners we find different ways to work together. 

Are you a serious client that do not have an incentivize offer and needs traffic? Guess what? LeadPile should be the name coming out your mouth.  We already have traffic on our sites.  We are the largest in the industry and everyday we have new companies that are excited to being a part of LeadPile as they are being referred to us by our current partners having strong success.   We target the Best.  We look for quality, which is the key and a major role in the continuous of working together long time and the reason why our partner retention is at a sky rocket level!

There are different ways that we can work together, LeadPile is not just a Lead Generation company its a true Lead Exchange.  If you have an offer and need more sign ups, call us.  We will make this the best experience ever and you will be happy you picked up that phone.   

Take a minute and think about this, if you are currently receiving 25 applications a day and you are making a few hundred  or even thousands dollars from them, wouldn’t it make logical sense to work with your marketing department and generate 100 applications and quadruple your ROI.  I think it does, LeadPile have the traffic you need and I kid you not, it will be the best financial decision that you make!

Sure, all Cash Advance and Auto Groups want the SSN on the leads.  My question is, are they truly necessary?   Many may say, “well, sure it is!”  It’s needed to run a credit check when applying online.  What happens to leads that don’t provide an accurate Social or that become skeptical and refuse to provide it.

With identity theft in the U.S. affecting over 10 million Americans a year across the U.S. according to a study by the Berkeley Law School, you will experience less people providing their social on leads.  Especially, if they have been victims of identity theft.  Wouldn’t you agree?

What does this mean?  In a lead exchange, we provide safe, secured sites that are developed to ensure that the consumer feels comfortable.  Even then we will get leads where the consumer did not provide the Social.  Realistically, this doesn’t mean the lead is bad.  Payday lenders and Auto Dealers, can purchase leads of such and call them.  Making the consumer comfortable in providing sensitive data.  Consumers will need to earn your trust and understand that their information will not just be floating around and getting to the wrong hands. 

Buying leads with no SSN will bring in more business.  You will close more deals.  Lead exchange will increase your ROI, when you use all aspects to them.  Getting full applications is a great benefit, but don’t forget about the consumers that are interested but become uneasy with just providing all their personal information online.  They are a sure candidate to close more deals, I’m sure.

Its always easier when you can talk to a person directly! Keep that in mind.

Many industry experts are predicting that intensifying economic pressure is sure to lead more auto dealers to consider closing. According to the Detroit News, “General Motors Corp., Ford Motor Co. and privately held Chrysler LLC are going through cash at a faster rate than they generate it, and investors worry that one or more of the companies could run short, perhaps before the end of next year”

According to the Wall Street Journal,  “Ford, GM and Chrysler are running programs aimed at reducing their dealership network by weeding out under-performing sites while bolstering profitability potential for those who remain. The auto makers are kicking in cash to help dealers buy out one another or exit the business”.

What will happen to Dealerships as more competetion, and a weekening economy, continues to “hit” them?

The answer is pretty straight forward. Competition will reign supreme, and efficiencies in sales cycles, cash flows, and ROI’s will rule the day.

What does this mean for the portion of LeadPile’s business that makes up our Online Exclusive Auto Lead Exchange?  Simply put, as more efficiency is demanded by the market, only those companies that can compete with an efficient deliverable (in this case an auto lead), will continue to gain market share.

If you are a lead buyer in our Online Auto Lead Exchange, and you need anything at all to make your buying experience even better, please do not hesitate to ask. We are at your service!,

Who are the underbanked?

Pamela Yip of the Dallas News had a very good article about the underbanked. According to Yip, The Center for Financial Services Innovation recently released the results of its study that attempts to more closely define who are the underbanked.

According to Yip, they fall into 8 categories.

•“Cash Is King” – These consumers are most likely to rely on cash for their financial transactions and are the least likely to have bank accounts. They have much lower household incomes than other segments and are more apt to be struggling to make ends meet.

•”The Next Wave” –Consumers in this segment are trying their best to make ends meet and hope to reach financial goals, such as owning a home. Cash plays an important role for them. They want to save money and are interested in earning interest but are still less likely to have banking relationships.

•”The Strivers” – Strivers take an active role in their money management. They’re active users of bank accounts and engage in many financial transactions. But some strivers don’t have checking accounts, citing privacy concerns.

•”Middle of the Road” – Middle of the Road adults are also active financial money managers. Most have bank accounts.

They are less likely to have come from families who have banked. They’re most likely to make their financial transactions in a stand-alone bank or credit union because they find the employees most friendly and helpful.

•”My Way” – Members of this group are more likely than other groups to have a bank account. But they make frequent bank and nonbank transactions at various places – including convenience stores. They want convenience. And they’re leery of hidden fees or high minimum balances.

•”The Savers” – As the name implies, saving money is their key reason to have bank accounts. Keeping money secure is also a key reason for these accounts. They make frequent transactions at nonbank places like supermarkets, convenience stores and discount/dollar stores.

•”Almost There” –These consumers are more likely than others to be part of traditional financial institutions and are more comfortable making transactions in a bank/credit union than nonbank settings. They prefer banks or credit unions that are contained within a store rather than stand-alone buildings.

•”Borrowers” – These consumers borrow money frequently. They have had student loans, personal loans, lines of credit, home equity loans, payday loans, and auto loans – all at higher rates than the average adult. They still make transactions at supermarkets and convenience stores but most have bank accounts.

The underbanked study is very good information for lead buyers and sellers attempting to increase their ROI’s.. According to Yip, there are  40 million underbanked households . For Internet marketers, this may be an incredible long-term opportunity to assist these important, and underserved customers.

After receiving a few interesting calls today, I decided to write about it! Are leads another method of driving traffic to your website? Is it cheaper to purchase real time leads than to generate your own?

Many might know this but others might not. Depending on the lead type only a percentage of the traffic that’s redirected to your site will actually fill out the application online. Then you have to consider how many you have to filter out for invalid phone  numbers or bogus contact information.  It could get pretty expensive to generate your own leads. Especially for companies that are not doing a lot of marketing online.

Is it cheaper to buy leads? Depending on the marketplace, it could be!  Let’s face it, in our marketplace for example you can buy leads at great prices. We can POST the leads over to you on a real time basis. Honestly, that doesn’t sound good, it sounds great! Instead of you spending money and filtering out leads let a Lead Gen do the job for you! It’s less time consuming for you and more cost effective to just buy leads.  With the money you save, turn that around and spend on more leads, which will help you close more deals!

Increasing your ROI is an important factor that all lead buyers are looking for.  It makes perfect sense to allow a lead gen that is already generating leads to deliver them to you on a real time exclusive basis. It will also be considerably cheaper than attempting to generate them yourself.  

Just make sure you pick the right marketplace to provide you with real time quality exclusive leads! Not everyone in the industry produces quality so make sure you ask plenty of questions. 

Have you embraced Web 2.0 and all the new social media? Perhaps the time is now? Key Performance Indicator is a new buzzword emerging in connection with the elusive goal of monetizing social media. There is still a lot of confusion regarding KPI, but most agree that it will be different for every company. Obviously, in the lead generation business, leads generated would be an important KPI. There are many other very tangible KPI’s in our business. The challenge is to monetize social media, and not just chase after the latest trend.

How are your publishers bringing the leads into your marketplace? How do you make sure that, the leads they bring in, are having a reliable source? If you are playing in the lead-gen, these are important issues when it comes to your new publishers or partners joining your marketplace. Unfortunately, many out there are just a middle man, and they don’t really care where the leads are coming from as long as they are making few dollars. Well, the truth is that, following this path will shorten your life span.
By assuring that you are not getting old leads in your system (as new applications), or receiving non-exclusive leads as an exclusive lead, your buyers (end users of leads or other Lead-gen network) will be paying more for the leads, as their ROI will allow them to do so.

Have ou ever sat down to think about the benefits of real time leads? Are you wondering what a real time lead really is?  Do you wonder why real time leads can be thethe best fit for your company? 

I will explain what “Real Time” leads are, and the benefits so that next time you go out to buy leads, you will know all the right questions to ask!

The benefits to real time leads are as followed:

• You can contact the consumer as soon as they have submitted a request for that service
• You have an opportunity to talk to the client when as they are expressing interest that clear moment
• If you buy them exclusive, you don’t have to compete with other lenders or companies
• You don’t give the client an opportunity to fill out another request, you can close the deal now!
• The client will acknowledge the request submitted
• Bottom line is you’re going to love them!

A real time leads means you buy the lead within seconds of when the client submitted the request.  Don’t be fooled by companies that state they have “100 real time leads that can be sent to you right now at ‘x’ price.” Come on, give me a break! That’s not real time.  If you already have them in your system they are not fresh. That’s not real time.    Real time does not mean generated within 24 hours!   It means now, this exact minute!

Lastly, you want to increase your ROI, right?  Simple, buy exclusive Real Time leads.  These consumers are seeking your service immediately.  They need help now!  Your company will be thrilled and amazed if they can help a client that instant. All in all you will close more deals with real time leads!  Get the leads while they are fresh, as the client has indicated to be contacted and they need your help.  Do it now, don’t wait.  You will see how profitable this will be for your company!