Leadpile’s Blog

Stale Data vs. Real Leads: The LeadPile Lead Exchange Difference Delivers On The Bottom Line

While according to the SalesGenie Web site, the company controls the contact information for more than 210 million consumers and 75 million households, The Leadpile Lead Exchange, on the other hand, does not sell consumer information from a database at all. 

Salesgenie also indicates that its database offers the most complete consumer data available. The company’s Web site says that it covers over 95 percent of the households in the U.S., and the consumer database is created by merging about 2 billion records from many sources. The Leadpile Lead Exchange sells exclusive, real-time delivered leads which are comprised of people seeking a solution to their particular need right now. 

The difference between the two types of leads is stark. SalesGenie sells data, and The Leadpile Lead Exchange sells real-time delivered leads. 

People always ask us what is the difference between SalesGenie and LeadPile, especially after having seen SalesGenie Super Bowl Commercials. I first respond by pointing out that we do not spend millions on cool Super Bowl Commercials. I then explain that LeadPile’s Lead Exchange allows lead buyers to buy real-time delivered exclusive leads that have been produced over the Web, which consist of real people inquiring about the lead buyer’s product or service – right this second. Simply put, SalesGenie sells data in bulk, and we sell real-time delivered leads. In terms of the types of leads that are sold through Salesgenie and The Leadpile lead exchange, they are two totally different animals.

In terms of size, we are definitely the David between the two.

What is the quality assurance program that each lead generation company should follow?

Leadpile has built its reputation on both lead volume and quality. Started as one of the largest producers of finance leads, Leadpile kept its promise to deliver the top quality leads and never compromise when it comes to lead sources and advertising channels. 

Generating leads by incentivizing the consumer is probably one of the major problems in the leadgen space. Delivering incentivized leads can be a short term revenue and it has all the chances to hurt the entire business on the long run. 

If we would have to outline the quality assurance program, it would look something like this: 

• No Incentives
• No misleading information
• No adult content
• No old leads (Real time generated leads only) – major difference between Leadpile and SalesGenie for example
• No third party submissions – Consumer must submit the information online
• No gambling content
• No SPAM
• No Adware/spyware
• No fly by night companies – All websites are owned by legitimate, reachable owners, with valid contact/taxpayer identification

Lead production needs to be continuously monitored to ensure that every publisher meets stringent standards.