Leadpile’s Blog

Ask.com has closed a deal with Symantec (Norton software), where ask.com will provide the consumers a toolbar with search feature, displaying Ask results. So far, no matter how inovative Ask.com tools were, they couldn’t get a major market share in the Search space. With this new deal, it will become more interesting to watch their evolution. They seem to follow the same approach as Yahoo, when they signed a deal with McAfee.
The consumers will have the search tool integrated inside their toolbar, provided by Norton in their new release due Tuesday.

Google Search has improved the Search, and frankly they’ve done a great job. If you are using your iGoogle, now you can personalize the listings you see inside the Google SERP: add comments, pick results (which you can share publicly), or remove your “pick”. 

These tools are only available for the organic results though, which is great. I am wondering if this will be available soon for the Sponsored listings, which could be included in the formula for the Quality Score. I doubt that it would work, but you will never know. 

The bottom line is that Google has done this very nicely. 

A large portion of online advertising is done through search engines. However, getting ranked HIGH on the search engines is every company’s goal. Unfortunately, it is easier said than done to get ranked well.
According to onlineadvertisting.net, there are some facts regarding search engine ranking:

1. 80% of consumers click on the first 3 listing in the search engine listings.
2. 54% of consumers will only look at the first page of results.
3. 19% of consumers actually click through to the 2nd page of results.
4. 10% of consumers got to the third page of search results.

To really be effective you have to be listed well on the major search engines. However, businesses sometimes do not have the resources or money to get there. The key is to do your research. Search engine optimization companies are out there to help businesses understand how to get ranked higher. Unfortunately, like what makes up a credit score….. EVERYTHING that makes up your search engine ranking, is an unknown.
Search engine rankings are a key factor when dealing with lead generation and Leadpile Lead Exchange. The advertisers often times don’t want to deal with SEO (search engine optimization) or PPC (pay per click campaigns), so they turn to a more effective source for potential customers. They turn to Leadpile’s lead sellers. Many of our sellers are experts on getting ranked well on the search engines and other forms of online advertising. We are a common place for both sides to come together.