Great lead type and I need leads!  We are currently generating Credit Card Processing in our lead exchange, but NOT ENOUGH to fill in our demand! If you have them………… bring them over! 

I was reading an article today on www.investopedia.com regarding the yard-sales.  They were explaining how to set up a yard-sale and make some cash. I’m familiar with the advertisements inside a lead exchange, but this was somewhat out of the box thinking.  The article is called “In A Cash Crush? Hold A Yard Sale” by Lisa Smith.  Lisa is explaining how to advertise and how to have a successful Yard Sale by making it unique using Craigslist, or putting colorful bulletins or advertising in the newspaper.  

It all comes down to: targeting the audience.  The older generation are not computer savvy, and they are not sitting on their computers as long as the younger generation, so they are better of reading the paper. Than you have some other people that are traveling a lot, they are more targeted by the bulletins. The ones hanging out in the Starbucks, with their computers, or with their web enabled phones, are going to see your ads on the web. The internet is the highest growing method of advertising, and it’s also the most targeted one. Not only that you are able to target exactly the demographics you are looking for, but you are able to track the efficiency of your campaign as never been possible before. You care see where the consumer came from, what ad they clicked on, how long they’ve been reading your page and even how long it took them to finish an online application. 

After reading this article, I came to think about advertising to the leads that did not sell in our marketplace. These are mostly aged leads that were left behind because the advertisers met their caps.  They might not be of any interest to the current buyers buying real time leads, but they are a treasure to the companies interested in cherry picking their leads.  LeadPile Lead exchange has an increasing network of publishers and active verticals that is doing business in.  As the Largest Online Lead Marketplace, LeadPile Lead exchange has a good number of valuable leads that can work out for the advertisers that have small budgets, or they want to complement their current inventory of leads. 

Testing out different venues of advertising or using aged leads and filtering them by the consumer initial interest, can bring some value to your current business. 

Leadpile is working closely with the buyers to increase their ROI, and we are committed to your, the Advertiser, success.

According to MSNBC today the numbers are in and retailers lost money, even though the 100 billion dollars worth of stimulus checks have been mailed out by the government. So where did all that money go?
A little over 1/4 of the Americans who received these checks used it for paying off some credit card bills. Only 11% used the money on discretionary items such as electronic items and travel.
Grocery stores to retail stores were offering discounts to come into their stores, to spend their stimulus money on THEIR products. Some retailers placed radio and television ads with reference to spending their stimulus checks at their stores. They all have reached for a piece of the pie.
It appears the winners were discount retailers such as Walmart, Target and Costco. The loosers, that were unfortunately not able to benefit, were department stores and clothing stores. So maybe it is a good time to go out there to get some REALLY good deals!!!!!
Another area that felt some negative effects of the stimulus checks was the payday loan industry. If consumers are getting checks from the government, then they don’t necessarily need a payday loan. However, everything seems to be headed back in the right direction for payday lenders/lead generators. Leadpile Lead Exchange focuses a lot of the payday vertical, so our heart goes out to all our affiliates that felt any negative effects of the stimulus checks going out.