Yahoo implementing opt-out feature
According to DMNews last week, recent correspondence sent out by some lawmakers, internet and broadband companies will be taking a look at the advertising they are doing. For example, internet companies track what websites and other details of what their customers are doing online. This information is then used by the internet companies to provide some targeted advertising. Depending on what websites the customer goes to, the internet companies will send out target ads that they think the consumers will be interested in.
Should internet service providers be able to capture all the websites you visit on a daily basis, and use that information to then target specific advertising? Is this considered going too far in order for them to do their advertising?
Yahoo is now allowing you to make that decision and choose to opt-out of them doing this sort of “information gathering”. Maybe other internet service providers will follow in their foot steps. There has to at some point some guidelines that should be followed in order to have some level or privacy, in this BIG BIG internet world.