Leadpile's Blog» Technology

Major Brands Looking To The Internet

Mari H. — Fri, 25 Sep 2009 03:42:17 +0000

It looks like big brand names are maybe seeing that technology (the internet specifically) is where they need to look to to promote their products bigger and better. In recent years, luxury brands have not had to look at using the internet to generate business. They would do costly things like high end fashion magazine layouts or lavish displays at their stores. However, when times are tough (and you see a lot of traffic on your website) you brainstorm on ways you can generate business for the smallest cost. This is why many luxury brands are now looking at the internet as a way to generate more interest in their “brand”. Previously, businesses could solely depend on traditional sources of revenue, but never the internet. Adage.com reports that less than 33% of luxury companies were using the internet to generate business. I can not imagine this, but it seems it is in fact true. The future of the internet is really where it is at, yet some are just a little slower at seeing the “light” it seems. I guess better late than never!

LeadPile Announces 61 Lead Verticals Served in past 30 Days

Eugen I. — Tue, 30 Jun 2009 18:36:25 +0000

*Phoenix June 30th, 2009* — LeadPile, The World’s Largest Online Exclusive Lead Exchange announced today record results for its [MicroClick Form](http://www.microclick.com) in June, 2009. LeadPile reports a record number of Lead Verticals being served by its MicroClick Form with Lead Sellers producing leads in 61 different verticals in the month of June. This makes the LeadPile MicroClick Form the most widely used Multi Vertical Lead Generation Form in the lead Marketplace and Lead Exchange Industry.

LeadPile’s Centralized Online Exclusive Lead Marketplace supports thousands of affiliates that use the exchange to sell to suitable lead buyers. By using the LeadPile MicroClick Form, Affiliates can focus on driving traffic to their pages and not on managing lead buyer relationships. Over 90% of LeadPile’s active affiliates are currently using the MicroClick form, offloading the responsibility for lead collection, management, technology infrastructure, and quality control to LeadPile.

Astoundingly, LeadPile’s MicroClick form has been used to produce leads as diversified as Tax Debt Relief, Home Improvements, Business Loans, Health Insurance, Equipment Leasing, Credit Card Processing, Cash For Gold and more.

Andrew Jacob, CEO of LeadPile says, “The LeadPile MicroClick Form allows us to handle leads across multiple verticals, including payday, starter credit, debt consolidation, credit repair, bankruptcy, auto financing, and homeowner. While the majority of leads currently being exchanged in the Marketplace are in the Financial sector, the fact that Lead Sellers are using the MicroClick form to produce leads in over 60 verticals is very rewarding for our team.

Jacob adds, “I would like to personally thank our existing Lead Buyers and Leads Sellers for their business, and it is our promise to everything we possible can to help them in their efforts by continuing to provide the type of technology infrastructure and transparency that they have come to both expect, and deserve, from LeadPile.

About LeadPile:

LeadPile (”LeadPile” or the “Company”) is the premier Lead Exchange, providing a central marketplace for the buying and selling of targeted consumers or “leads.” The Company’s system sits between lead buyers and sellers allowing them to conduct business in an efficient, exchange-driven environment providing value to both parties. The Company’s MicroClick form allows high traffic affiliates to merely place LeadPile-generated code on their pages in order to immediately produce leads. These leads are directly routed to the exchange for sale, thus the system allows affiliates to generate leads without creating a backend management system or managing lead buyer relationships. To read more, please visit http://www.LeadPile.com

Phoenix June 30th, 2009 — LeadPile, The World’s Largest Online Exclusive Lead Exchange announced today record results for its MicroClick Form (http://www.microclick.com) in June, 2009. LeadPile reports a record number of Lead Verticals being served by its MicroClick Form with Lead Sellers producing leads in 61 different verticals in the month of June. This makes the LeadPile MicroClick Form the most widely used Multi Vertical Lead Generation Form in the lead Marketplace and Lead Exchange Industry.

To read more, please visit http://www.LeadPile.com/

Saying Goodbye to the “Rocky”

Bruce M. — Fri, 27 Feb 2009 20:00:49 +0000

It’s a sad day in one of America’s great cities, and for one of the that city’s oldest businesses. What can be said when a business that is almost 150 years old has closed its doors? The last edition of the Rocky Mountain News was published this morning. Yesterday, the owners announced there would be only one more edition of the paper. It was not a total surprise, as the paper was recently for sale, but shock and sadness was felt in the newsroom, and throughout greater Denver.

There is little blame to be passed around, as the business model of daily newspapers has abruptly changed for the worse. The poor economy has drastically affected display advertising, and classified advertising has either moved online or been drastically reduced. The newspaper industry could perhaps overcome the loss of one revenue stream, but they cannot handle the loss or reduction of two revenue streams. Heck, their third revenue stream (subscriptions) is also down.

Sadly, there are only about ten cities that still have two daily general interest newspapers. A community is always served better by two voices rather than one. More newspapers will surely close and some are looking again at charging for online content. (An experiment that hasn’t work for most papers) If it’s not too late, perhaps some papers can figure out a way to monetize their websites. (Please contact our V.P. of Marketing, Eugen Ilie, if assistance is needed.)

Tomorrow morning will be sad, and very different for many in Colorado. Change is usually good, but when it is quickly forced on you, it can be unsettling. Enjoy that cup of the coffee, and for many, the “Rocky” will be missed, but not forgotten.

Is Technology Changing Anything?

Bruce M. — Tue, 24 Feb 2009 16:31:21 +0000

The obvious answer to this mostly rhetorical question would seem to be “yes”. However, numbers just released from The Nielsen Company indicate that Americans are still watching a lot of television. The older the person, the more television, on average, they are watching. The way people are watching television is changing, and the report is even called the “Three Screen Report”. People are now watching television on their computers and mobile devices in addition to the standard way. These additional methods of viewing have added to the time spent watching television programs. The average American is now watching more than 151 hours of television each month, or about five hours each day. Last year people were averaging around 145 hours of viewing each month. So, yes, technology is changing the way we watch television, but is it for the better?