Leadpile’s Blog

We all know there are some tough times going on with most Americans. Right now, Leadpile Lead Exchange is experiencing a surge with the payday loan lead type. Not only are publishers wanting to generate the leads, but the advertisers are needing those payday leads. If your not apart of the Leadpile marketplace, take a look at some of the conversions our publishers are receiving.

There are a lot of payday loan leads being generated, and WE want them to be SOLD here!
There are also a lot of payday lenders needing leads, and WE want them to BUY here!

Yes, correct! In a lead exchange the pricing is market driven.  Payday and Auto Financing are truly the most critical to monitor.  Why?  Simple, the end user, payday companies and auto groups, are looking for exclusive, unique, and qualified leads.  Top tier bidders will get first look and the opportunity to buy leads that are authentic and precise to filters set up.

Many companies use softwares such as CL Verify or Teletrack, that checks for factuality against SS#’s and DOB, and a few other filters.  Software such as these are a benefit to the online verification method that large organizations entitle to run a smooth and prosperous business.  

In a lead exchange, publishers should be alert at the placement of their campaign and the ranking that they hold.  I would never suggest to pay a price that you are not seeing a good ROI on your campaign, but I am suggesting not to be cheap.  You need great qualified leads? That will consist of becoming aggressive.  See when you do the math its pretty simple.  Your cheap, you pay $10 for a payday lead, and you are not converting as many as you like.  Then your upset.  Well lets talk about reality.  You probably have 20 other companies competing for the same lead, bidding more than you, hence, they are buying your leads! Yes, I said your leads!  The more competent and genuine leads that could have been closed by you.

Be at a comfort level that you are seeing a significant amount of conversions.  Larger companies are successful for one reason! They became aggressive and were in a competitive market.  Come straight to the source and pay less for your applicants that need your assistance now!

One more thought to absorb is that in a lead exchange of advertisers and publishers, publishers have the opportunity to set up their minimum price point, just as advertisers can set up the price to pay.  Therefore, if your bid price is too low, you are missing out on some strong potential publishers that are using their marketing revenue in Google AdWords for example, to generate high quality traffic, and its skipping your campaign due to your bargain bid. 

Take this as good advice and monitor your campaigns, you need to be aware that higher tiers will have the chance to accept a lead before you do!

Based on my observation of the payday lead industry, there seems to be a handful of qualities that the payday lead buyers are wanting.  These specifics could change, but from what I am seeing these are what leads are selling:

1.  The customer are not in the military.

2.  The customer has a bank account and preferably checking account with direct deposit.

3.  The customer is employed for at least 6 months and making at least $1200-$1500/month income.

4.  The customer is employed, not receiving benefits or self employed.

5.  The customer provides accurate banking information and other information on their application (payday lead buyers have a way of confirming if it is invalid bank routing# or invalid social security numbers).

6.  The customer is not in default on another payday loan or not actively in the process of getting a payday loan with another lender (will show as a duplicate in Teletrack).

7.  Some states have implemented payday lending laws and those leads will have a harder chance at selling if they sell at all.

8.  Some payday lead buyers do not buy on the weekends, because they are not there to work the leads.

 The question is, when will these criteria change or when will another state implement payday lending laws that prohibit these kinds of loans?  This lead type reminds me of the subprime mortgage era. The best of the best will have to keep up on the laws, and what the payday lenders are really looking for to be successful in generating this lead type. Some of these customers really do need the assistance and this payday loan will make or break if they “survive” to their next payday.