http://www.leadpile.com/lead-exchange-blog Leadpile - The World's Largest Lead Marketplace / Lead Exchange - Where Lead Buyers and Sellers Meet! Mon, 12 Dec 2011 20:43:33 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.leadpile.com/lead-exchange-blog/2009/05/18/google-loosens-adwords-trademark-policy/ http://www.leadpile.com/lead-exchange-blog/2009/05/18/google-loosens-adwords-trademark-policy/#comments Mon, 18 May 2009 14:00:06 +0000 Mari Woods Holt http://www.leadpile.com/lead-exchange-blog/?p=7774
In recent news, Google announced some changes with it’s Adwords trademark policy. The new policy will now allow advertisers to utilize trademarked names in their text ads, even if the trademark does belong to someone else. Previously, advertisers could only use generic terms, however with this change advertisers can utilize brand names. There seems to still be some restrictions that Google outlines in their trademark policy. With these changes, Google is now in line with Yahoo and Microsoft, who had already made these changes. This loosened trademark policy is now more in line with standard practices in the offline world.
These new changes to Adwords certainly is something our Leadpile publishers will want to pay attention to.

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