A new website has been created for Lending Season with new features and is targeted towards consumers with good credit, offering personal loans up to $35,000. In the current economy there are a lot of people in need of financing, and this includes people with high and low credit scores. Lending Season has created an option for consumers with good credit and giving them access to larger amounts of funding. These personal loans may be needed for home improvement projects, funding a small business, or a variety of other reasons that someone would need financing during these hard economic times. While Lending Season is targeting consumers with higher credit scores, it is understood that people with all types of financial backgrounds may be in need of extra financing. Lending Season also has options available for people with lower credit scores who would qualify for a short term cash advance. With the upgrades to the new website publishers are seeing much better results and higher EPCs  as we are seeing higher converting traffic from the site.

Leadpile is looking for additional Canada payday lenders and also publishers that can help us generate additional US and Canada payday loan traffic. If you are working in this industry, please reach out to us and we can get you up and going ASAP! Some of the main specifics we are looking for in the Canada payday loan leads are:
1. Customers that are employed
2. Customers that have a checking account
3. Customers that have direct deposit
4. Preferably customers that live in the providences of British Columbia, Alberta or Ontario

It was another great Affiliate Summit for the Leadpile team. We are now returning from ASW and are excited to move forward on all the great things we discussed with our partners. Unfortunately, we did not have time to meet with all those publishers and advertisers that we wanted to, however if we were unable to connect with you, please reach out to us to get something going!
Leadpile’s message this Affiliate Summit was for the excitement we have for 2011 and all the exciting new things we are going to be getting into. Leadpile is looking at getting into some new verticals such as insurance, senior care, and credit reports (which is already live). We are currently working in bankruptcy, auto finance and payday loan lead types, and we are looking for lots more traffic on all of these verticals. The sky is the limit in 2011, and if we are not already working with you, we definitely want to!

Tis the season to be jolly! Many are looking for that perfect gift to buy that special someone. Leadpile has the offer for those publishers and networks that are looking at connecting those consumers with the auto dealership. We will accept banner, email, PPC, SEO and contextual traffic. If you have auto finance traffic, contact your affiliate manager today!

This is the time of year when all of us start shopping for our holidays gifts. Unfortunately, some are not able to afford the holidays, so they are looking for a short term loan to get them by. Leadpile wants to be able to provide those consumers with the much needed loan.

If you are generating payday loan leads and are looking for an additional place to try and place those leads, please reach out to Leadpile.

GOT WEEKEND traffic too??

Leadpile is looking for additional WEEKEND traffic for our *exclusive* lenders!

Acceptance: 7-10%
Payout: $20.00 CPA
Schedule: All day Saturday and Sunday
Basic filters:
*No military
*Checking account with direct deposit only
*Employed ONLY
*ALL pay periods accepted
Allowed traffic: PPC, SEO, Display and email

Companies and products have been buying people to “like” their pages on Facebook hoping to bring in as many customers as possible. The ability for people to “like” something was replaced by the previous “fan” option. One of the companies topping off the list of “liked” Facebook pages for their company is Starbucks with 11.8 million “likes”. They even offer a way for the customers to keep track of their spending as an incentive. Other companies/products with an abundance of “likes” are Coca-Cola with 9.6 million, Oreos with 7.9 million, and Skittles with 7.8 million.

While some companies are going out of their way to accumulate as many “likes” as possible, others are only interested in quality customers. Mike Corrales, Vice President of BillMyParents says,

“I would rather have 2,500 real, authentic people than have 250,000 fake ones”.

There are so many different social media outlets today, making the potential for new customers easier to reach. On the same note, quality traffic is something that is more difficult to come across. Leadpile focuses on the best quality traffic for consumers.

Twitter has a new high record of tweets per second, and it’s due to the World Cup. The day after Japan played against Denmark, tweets reached 3,283 tweets per second! Before this, the previous Twitter record belonged to the NBA finals in game 7 when the Los Angeles Lakers won against the Boston Celtics with 3,085 tweets per second.
According to recent articles, web traffic has peaked to 12.1 million visitors per second and covering 80% of hot topics because of the World Cup. The last one was held in 2006, and at the time Twitter had 12 million members. Today, there are over 500 million members! Networking is proving to be stronger than ever.
Leadpile is also a Twitter member and you can follow us there!

There are many challenges when it comes to email, what converts for 1 list may not convert for another. Lets look at 5 ways to increase your Click-through.

1. Text-only email: Majority of the emails people deem important are text-based emails from family, friends and co-workers. If you are currently only sending flashy HTML email creative try and A/B test on your next drop.

2. Story Format: You must provide something of value to your audience to gain their attention. Tell a relevant story to create interest in your topic.

3. Big Button: If your offer is compelling enough sometime all you need is somewhere for people to click. A “Learn More” button will bring in more clicks but less qualified traffic then a “Shop Now” button.

4. Multiple CTA’s: When mailing to large aggregated lists including multiple calls to actions can help increase click-through on the basis that different people may be interested in different aspects of a topic.

5. Digest: If you are offering a lot of content in your email newsletter try a digest format where you have several links at the top f the article navigating users to sections of your content.

I hope some of these tips help increase your email ROI!

Leadpile is excited to announce some great new offers we have for the Leadpile publishers to drive traffic to. If you are someone who has SEO, PPC or email traffic, we want to talk to you about some great new offers.

Bankruptcy:
Great new offer that we are looking for some direct traffic to.
bankruptcyprograms.com is the great new offer we have a text link or even banners available to generate the leads. This offer is consumers that are looking for more information about potentially filing bankruptcy.

Online education:
Another great new offer we are looking for traffic on. This offer is consumers that are looking at going back to school.
Educationplans.com is the offer we currently have available to our publishers through iframe form, banners or direct traffic to the offer.

Pre paid credit cards:
Consumers are always looking for a way to help them re-establish their credit. Leadpile has two great new credit card offers we are looking to generate leads for.

Account Now-
Great pre paid Visa for consumers looking to start establishing their credit again.

Greendot-
Great pre paid offer for consumers looking for a pre paid credit card.

If these offers are something you are interested in working with us on, please contact us to discuss further!

Landing a fish is just like landing a customer. Why do some businesses fail when others succeed? Here are 10 ways to keep your business afloat.
1. Know what you’re after: Know your products demographics, typically 20% of your audience will generate 80% of your revenue.
2. Know where to fish for your customers: Now that you know your customer find out where they spend their time. Find the blogs they read, the social networking sites they frequent, and their sites of interest.
3. Be aware of your competition: Do some investigating of your competition. See what design style, copy, images are working for them. Don’t necessarily copy but know what’s out there so you can learn.
4. Use good bait: Your product isn’t the only one. Make sure you use compelling graphics, catchy copy and have some value to your site to make your product stand out amongst the rest.
5. Setting the hook: Make sure once your customer bites you have an amazing offer they can’t pass up. It’s your job to get them threw the door once they’ve come a knockin.
6. Forget catch and release: Remember is a lot more cost efficient to re-sell to an existing customer. Re-marketing, high-quality affiliate offers and up-sells are great ways to retain customers.
7. Test the waters: Try different marketing campaigns, A/B test landing pages, test time and/or day of the week. Find when your product best performs and increase your ROI.
8. Don’t get discouraged: You’re not going to know everything over night. Continue to educate yourself on your competition and bettering your offer, you’ll land your big fish soon enough.
9. Partner up to get a bigger catch: Partner up with sites that can help you real in a bigger catch, having an offer that compliments yours on your site and referring traffic can be a great idea.
10. Enjoy the trip: Be proud of what you’ve learned, not everyone will succeed but enjoy the journey of trying.

Leadpile is very much familiar with email marketing and works with a lot of publishers that are generating traffic through this source of marketing. Because it has become so popular with companies trying to monetize data, and publishers trying to have a less expensive way to generate traffic, reading up on any new email marketing trends is important. DMNews brought up some key points about email marketing:
1. Permission and privacy: Various states are making rulings on cases that involve consumer’s information, so keeping up with not only CAN-SPAM but other legislation involving consumers privacy, is key to keeping your nose clean with the law.

2. Video in email: The next biggest thing is utilizing video in emails. If you are not someone that is utilizing this yet, you better start reading up now.

3. Partnership of email marketing and social media: Incorporating links to social media in emails is something that marketers picked up on last year, however the future of these two is going to be big. Perfecting the use of social media in email is something that all emailers will have to learn more about, because this is going to be something that is going to continue to emerge and you will need to learn to keep up with it.

“Nineteen percent of online marketing budgets are now allocated to e-mail, according MarketingSherpa, and 54% of marketers plan to increase their e-mail budgets this year, based on research from Econsultancy and ExactTarget.” If you are not a company that is looking at increasing your email marketing budget, trends show you might want to reconsider this!

Being in the internet marketing industry, it is pretty common knowledge that there are huge benefits to utilizing the social networking site LinkedIn. However, have you ever thought of LinkedIn as a source for traffic to your site? Webpronews, referenced some good points about the business social networking site, and it’s huge advantages. “You need to take into consideration that LinkedIn has the highest average household income per user over any other social networking site (even NYTimes.com and BusinessWeek.com readers).” “That being said, these are business decision makers you are targeting with your traffic from LinkedIn. The network is for real, and it will only continue to grow in time as there are currently 60 million professionals.”

The steps you should follow in order to truly maximize the capabilities of the LinkedIn site:
1. Complete your profile.
2. Increase you connections.
3. Customize your website links.
4. Answer questions.
5. Update your status.
6. Join niche groups.
7. Post comments in groups.
8. Add RSS feeds to groups.
9. Create a group.
10. Add the blog application to your profile.
I find this information very helpful and am going to look at following these steps with my LinkedIn profile, but also with the Leadpile profile. In the age of competitive traffic, finding a “free” way to get more traffic to your site is very very important. LinkedIn seems to be able to help with that if we all use it to it’s fullest potential.