Leadpile's Blog» trends

Q2 Email Trends

Christina — Mon, 13 Sep 2010 22:47:00 +0000

Q2 2010 North America Email Trends are in! Results show email open rates remaining steady while clickthroughs declined.
This analysis is comprised from 5.6 billion sent emails by Epsilon in April through June of 2010.

Here are some quick stats:

- Open rates increased 18% from the same time 2 years earlier
- Click rates (5.3%) decreased 5.9%
- Average volume per consumer is up 10.5%
- The non-bounce rate slightly increased from 94.1% to 94.8%

Mailers need to practice creating relevant email messages to their consumers, also cutting back on image heavy email and using text based email has shown higher clichthrough rates due to many email platforms blocking images within emails.

Feel free to share your email tips and tricks!

GM Sales Rise

Nicky — Tue, 03 Aug 2010 18:28:58 +0000

The sales of four main brands of General Motors vehicles are up 24.6%. Cadillac is leading the pack with sales up 142% since August of 2008. Models like the Escalade, CTS, and DTS are just some to name a few. Buick is close behind raising their sales 137%. Chevrolet is performing well also, mainly selling their lines of trucks such as the Silverado.

Overall sales for General Motors are up 5.4%. Vice President of sales Don Johnson attributes this to the current economy,

“…those people who have put off replacing their worn-out vehicles are now slowly starting to come back into the market”.

Now that people are finally beginning to feel more comfortable in making auto purchases, this could be a trend we continue to see with other major auto companies as well. Leadpile is currently working with auto finance, and the strong demand proves this to be valid!

TRUSTe To Begin Targeting Lead Generation Sites

Christina — Mon, 26 Jul 2010 22:47:15 +0000

Consumer’s fear of sharing personal information is on the rise. Sites selling consumer’s data to irrelevant advertisers who in turn spam or misuse the data often fuel this fear. The TRUSTs seal has become a well-known symbol of verification over the past decade.

Dealix, an auto lead generation site conducted a 90 day test using the seal and saw a 7 percent increase in conversions. Placing the seal at the front end of your funnel helps ensure consumers their data is being protected, especially when a credit card or social security number is required.

TRUSTe requires sites that utilize the seal to have links to their privacy policy and seed TRUSTe to ensure the consumers data is not being mistreated.

It will be interesting to see if the TRUSTe seal is the next trend in the online lead generation space.

Google Is Trying To Stay One Step Ahead

Natasha Aronov — Wed, 16 Sep 2009 18:54:01 +0000

Keeping up with the fast pace of the Internet advertising world is a challenge for anyone let alone a huge conglomerate such as Google. Google, which is constantly under a close eye by many in the online-marketplace for changing trends and new directions to follow is once again advancing in ways to attract consumers.
According to MediaPostNEWS Google has been advancing the advertising opportunities offered in many ways such as upgrades to its search engine, mobile, Adwords and AdSense platforms. Google has recently also re-vamped the placement of text ads making the over all look of the search page cleaner with less gaps improving the search experience.
Good news for Google investors is the hope that improvement in analytics and the Web site optimizer will prove to increase consumer spend by tracking traffic patterns and pin-pointing sites that attract high volumes of visitors. I mean really does this mean anything to the internet world, or is this something that they SHOULD be doing to stay in competition with the other search engines? Hopefully this sets the precedence that you have to continue to improve what you have and not take advantage of the fact that you are #1. Really Google could just sit in the first place of search engine use, and not look internally to improve, but instead they are being proactive to always look at ways to enhance what they have.