Wal-Mart Opens Walmart Marketplace
We all know how successful Wal-Mart has been in retailing. No matter what is going on with the economy, Wal-Mart has found a way to be successful. Well, it now appears they are getting aggressive on the internet as well.
In the past, Wal-Mart has had many of their products for sale via their Web site. Today, they announced they have added almost one million new items from outside sellers to their Web site.
The Walmart Marketplace has many product categories, and the retailer chose companies based on their product assortment and customer service. Orders will be placed on walmart.com, and will be managed and supported by the chosen retailer. Wal-Mart will take care of the shipping, handling, and customer service.
Needless to say, Wal-Mart has had great success, and it is safe to say that companies like Amazon and eBay will pay close attention to Wal-Mart’s activities. Can Wal-Mart have the same impact on the internet as they have had on smaller retail stores? Stay tuned.