Leadpile’s Blog

As you may know, I’ve written a few recent articles about the economy.  Today I heard a new marketing technique that sneaky gas stations are doing. 

Apparently, a few gas stations attract the public by promoting a lesser price per gas.  However, with the price of gas increase this year, gas stations are aware that most consumers are paying with their credit cards, considering it takes a lot more money to fill up.  Did you know that some gas stations are charging extra when using a credit card? Doesn’t surprise me one bit! For example, if you use a Visa you might have an increase of 2%.  So as an example, if you thought you were paying $4.11 you would actually be charged $4.19.  Hey, that .08 cent difference starts adding up, also consider the monthly fee your credit card is charging on top of that.  Pretty expensive gas, I must say.

How to prevent this well, make sure that one, you check that the price match up on the screen when you swipe your card, and secondly check your receipt.  This sounds tricky but it certainly real.  Many gas stations lure the consumer that are paying with cash  to come inside, instead of the little window.  Many gas stations have a mini mart with yummy treats.  Yes, I know each time I walk in I don’t only pay for gas but I grab a few goodies on the way as well, I’m sure I’m not the only one.  But its a marketing technique.  

How does this reflect a lead exchange?  It’s related in an awkward way.  We already know that a large number of consumers are in some serious credit card debt, well with the gas stations new marketing techniques this will increase consumers debt.  Meaning, more consumers will be seeking help online to clear their unsecured debt.  In addition, it reflects how marketing is not only done online, but everywhere you go.  Driving a consumer in, will get them to spend.  With our lead exchange we don’t mislead our prospects.   The consumers are driven to our websites through extensive PPC campaigns and they are knowingly submitting a request to be contacted for a specific service.

I must admit, this was news to me when I first learned that some gas stations charge higher prices for gas when paying with a credit card. 

MicroClick Ads Turning Affiliate Marketing Upside Down, Reports LeadPile

Phoenix, Arizona -July 8th, 2008 — Within three weeks of announcing the introduction of their new “MicroClick Ads”, LeadPile has created quite a buzz in Affiliate Marketing Circles throughout the United States, Canada, and the UK. Leadpile, The World’s Largest Online Exclusive Lead Marketplace, or Lead Exchange, has reported that the MicroClick Ads have contributed to a 17% increase in production for selected Lead Publishers, and have helped LeadPile to continue its position as the leader in the Lead Exchange Revolution.

What are MicroClicks? Simply put, MicroClick Ads are very small single page mini sites that open a new window enabling Affiliate Publishers to have much more control over their own sites than with “Old Fashioned Affiliate Programs”. The MicroClick ads are a tremendous innovation for Publishers desiring to monetize their traffic. To see what everyone in Affiliate Marketing is talking about, please visit http://www.leadpile.com/microsites.html

The MicroClick Ads give Publishers total control over their own site giving them more compelling monetization opportunities for their content.  For the first time ever, Leadpile’s MicroClick Ads place Publishers in total control of their own sites, and their own income because MicroClick ads are located their own Websites, and secured on Leadpile’s Secured Servers. MicroClick Ads have been designed for those Publishers knowledgeable with HTML and JavaScript, and those who are not. Inserting the MicroClick ads into a website is fast, simple, and easy.

Andy Jacob, Founder of Leadpile, says “There is absolutely no limit to the number of MicroClick Ads a Publisher can place on a site. All they need to do with their site is to target each keyword that they want, add the simple code automatically provided by the LeadPile System, and the LeadPile Lead Exchange does the rest. Jacob says, “This could be a game changer for Affiliate Marketing as we know it.”

About LeadPile:

Leadpile, the World’s Largest Exclusive Online Lead Marketplace/Lead Exchange, offers the Lead-Gen “Space” the Largest, centralized location for Buyers and Sellers of Exclusive Leads to engage in an exclusive  Lead Exchange, or Lead Marketplace. The Leadpile Marketplace allows the Originators of Leads, and the Lead Buyers themselves, to decide what price they are each willing to sell, and buy, their leads at, and the way in which the lead delivery will take place. Visit LeadPile at http:///www.leadpile.com , or visit the Lead Exchange Blog at http://www.leadpile.com/lead-exchange-blog.

It’s a pretty amazing world we’re living in!!. Globalization is more real than ever. Everyday. our Lead Exchange is seeing people from all around the globe joining our Marketplace.

 They start just by creating an account with us and the next day we see hundreds of leads generated by their websites targeting US traffic.

 Thomas L. Friedman, in his book entitled “The World is Flat”, has captured the idea of globalization in a very distinctive way, and now we can see it materialized inside our business.  “The world has been flattened. As a result of the triple convergence, global collaboration and competition — between individuals and individuals, companies and individuals, companies and companies, and companies and customers — have been made cheaper, easier, more friction-free, and more productive for more people from more corners of the earth than at any time in the history of the world.”

The stories you hear from these people are very inspiring, and we are more than proud to be involved in an industry that can create opportunities and give people a chance for a better life, no matter where they are on the globe. 

This is a testimonial by one of our publisher who has received rave reviews for their Lead Exchange quality from Thailand: 

“I would just like to say, Leadpile.com is the best, I’m more than happy with Leadpile’s lead sellers program. Leadpile’s customer support is excellent and they are always willing to help. As high conversion rate and high payout on selling leads at Leadpile.com, I would recommend Leadpile.com to everyone!”

Nanthawan K.

We thank NK., and all the other thousands of publishers around the world  who have become part of our lives.

In order to secure your website you need a site that uses an HTTPS URL to ensure that your important information such as routing numbers, or SSN are not stolen by third parties between the sender and the receiver.  This is an important part of the lead marketplace to ensure that sites are secured when it comes to clients filling out a request that requires them to put their personal information such as Day of Birth/Driver license number just to name a few.  

What does HTTP mean? It is define as Hyper Text Transfer Protocol. It is the language that all online browsers use to communicate when speaking to the web server.  In order to secure this HTTP you need a SSL (secure sockets Layer) protocol that provides secure communication that talks to each other using HTTP.  

This will create an HTTPS where two programs can correspond with one another to identify and agree on a source of encryption using SSL certified.  An SSL certificate can be signed by an authority that allows the web browser to verify identity of a secure site before sending sensitive and private information that if in wrong hands can cause harm to the consumer.  You can purchase SSL certificates from certified authorities such as VeriSign, GoDaddy or McAfee, and others online which verify the webmaster identity to a degree.

With so much identity theft a marketplace should take pride in securing sites to ensure that the consumer has a great experience on the site and refer more of their associates or companions over to your site.  Ensuring that their information is safe is a good way to establish better relationships with your clients. What better way than word of mouth to have serious clients back to your sites!