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Be Careful what you buy! Many Companies opting to buy quality Leads From A Lead Exchange.

August 07, 2008 By: Mari Holt Category: Lead Exchange, Lead Generation, Lead Marketplace, Lead Verticals, lead exchanges

Publishers are spending a lot of money on PPC campaigns through Google AdWords.  Have you ever researched the cost of producing a real time quality lead? Depending on the vertical, it can get really expensive, especially if you are looking for quality and genuine interest.

Capturing a name, number, email, address, best time to call, can get really expensive. If you want to target geographically, by zip or state, it will increase your price and lower the amount of traffic you are getting. A lead can be really inexpensive, if you are just capturing email address, and you incentivize it, but if you are looking to attract customers that are genuinely interested in your service, its not going to be .20 cents or .50 cents, it will be way more expensive. You can expect prices as these if you are looking for lists, but why would you do that when you have the Yellow Pages and costs you nothing. You can definitely get leads for such a price, but those will be leads that are generated from the yellow pages, or aged data (lists) of consumers that showed an interest in your service years ago.  So what is the price for a good, real time, exclusive leads? It depends, it can be very expensive, depending how competitive is your vertical.  You will get what you are paying for. In other words, you are going to be happy with the return on your investment (ROI).

Advertisers have to consider that publishers or lead exchanges are eating the cost of any leads that are invalid.  Paying anywhere between .25 to $1.50 per click, or even $15, does not guarantee a conversion. Even if we get a conversion, it will not necessarily mean that you, as a buyer, will accept the lead. If you are a Debt Settlement buyer, you might want only want $15,000 and above in Unsecured Debt, which will significantly increase the price to produce that lead. 

Lead exchanges welcome advertisers to join the marketplace to HOST their offers. Paying the right price for the lead, working with the lead exchange to optimize your campaign and filter the lead sources, will ensure a successful campaign for you, as a buyer, and for the Lead Exchange and its publishers. 

Think of it this way, lets say you need to travel to a different state.  Would you rather rent a bike or a car? By renting a bike, you will save money on gas and get in a better shape ;) If you are concerned about the time you need to get to your destination, this will not work too well for you, and renting a car might be more suited for you. Time is money, and we all know it very well.

bike vs car lead exchange.

Make great choices and you will see more money coming into your business! Buy quality, real time exclusive leads, and you can be assured that Leadpile will be on your side from start to end! Pay the price that they are worth and you will get the satisfaction that you are searching for!

Leadpile’s Motto: “Good is the Enemy of Great!” – Jim Collins, Good to Great

 

 

July 30, 2008 By: Andy J. Category: Affiliate Marketing, Lead Exchange, Lead Marketplace, lead exchanges

online

In 2006, I took a lot of heat for predicting One Trillion Dollars in retail Online Sales by 2012.

According to Emarketer and Nielson Online, Eight out of 10 respondents who had recently made consumer electronics purchases in a brick-and-mortar store said they had visited the store’s Website first. More than one-half said they purchased from the retailer on whose Website they had spent the most time. In addition 58% of respondents said they would choose the Internet for research in purchases before they would even choose their own friends and family.

While this study reported about Electronics, it is not a far reach to think that consumer research will certainly continue to dramatically increase in years to come.

At the Leadpile Lead Exchange, we are seeing consumers’ research under-banked services at exponentially increasing rates.

Look out Trillion! Here it comes!

Is being in the middle of the online Auto Lead Exchange Space a bad thing??

July 24, 2008 By: Andy J. Category: Auto Financing Leads, Auto Lead Exchange, Lead Exchange

car

Watch LeadPile Specialty Finance TV Commercial Here!

According to TNS Media Intelligence (as reported by Emarketer), Automotive advertising spending in the US dropped to $1.99 billion in Q1 2008. That was down more than 14% compared with Q1 2007.

This does not surprise me that much as we predicted in 2005 that more and more Automotive Advertising would be spent online in the years to come. While the overall automotive advertising spending decreased, Internet spending was up 57.9% last year, to $441.6 million.

What does this mean to our Automotive Lead Exchange Participants? Simply put, being in the middle of the online auto lead space is not a bad place to be at all. Carpe Diem!

 

Housing Rescue Bill

July 23, 2008 By: Mari Holt Category: Affiliate Marketing, Lead Exchange, Lead Generation, Lead Marketplace, Mortgage Homeowner Leads, lead exchanges

lead exchange rescue

I just finished reading that The House is expected to pass a $300 billion housing rescue bill aimed at aiding homeowners in trouble and help them avoid foreclosure and supporting mortgage giants Fannie Mae and Freddie Mac.

If the Senate passes the bill and Bush signs it, thousands of borrowers will be able to refinance their unaffordable old mortgages into new, low-cost fixed-rate loans insured by the Federal Housing Administration.  

The Congressional Budget Office has estimated that 400,000 borrowers with $68 billion in loans may benefit from the program. The bill will only allow as many as 1 through 2 million borrowers to participate in the program.

Some of the qualifications for these loans are as followed:

  • Prior loan issued during Jan 2005 – Jun 2007
  • Have an up to date mortgage or in default
  • Once loan is reissued you will not be able to take home equity from your home for 5 years unless used to pay for up keeps on home.

This will definitely help the mortgage industry.  More loans officers will start focusing on purchasing mortgage leads from lead exchanges as they will now be able to help the consumer. 
 

 

I love it when 2 hours a day on the Internet is “a relatively little time”

July 22, 2008 By: Andy J. Category: Auto Lead Exchange, Lead Exchange, Lead Generation, Lead Marketplace, lead exchanges

kid internet 

I just love a recent article from eMarketer. They say that  an online survey by Ipsos Reidfound that Internet users in Canada ages 12 to 17 spent an average of 13 hours per week online in early 2008 (compared with 19 hours for adults). That number has not increased since Ipsos began measuring online teen behavior in 2004.

Emarketer says that “Several factors may account for the relatively little time teens spent online. One is the significant number of daytime hours devoted to school during most of the year. Another is the influence of parents—54% of online teens surveyed said their parents placed time limits on their Web use”.

Isn’t it a great time to be involved in Internet Marketing and a lead Exchange when people say that  Internet users in Canada ages 12 to 17 spending an average of 13 hours per week online is a “relatively little amount of time!”

Love it!

Is SSN on leads truly important?

July 15, 2008 By: Mari Holt Category: Lead Exchange, Lead Generation, Lead Marketplace, lead exchanges

lead exchange Is SSN on leads truly important?

Sure, all Cash Advance and Auto Groups want the SSN on the leads.  My question is, are they truly necessary?   Many may say, “well, sure it is!”  It’s needed to run a credit check when applying online.  What happens to leads that don’t provide an accurate Social or that become skeptical and refuse to provide it.

With identity theft in the U.S. affecting over 10 million Americans a year across the U.S. according to a study by the Berkeley Law School, you will experience less people providing their social on leads.  Especially, if they have been victims of identity theft.  Wouldn’t you agree?

What does this mean?  In a lead exchange, we provide safe, secured sites that are developed to ensure that the consumer feels comfortable.  Even then we will get leads where the consumer did not provide the Social.  Realistically, this doesn’t mean the lead is bad.  Payday lenders and Auto Dealers, can purchase leads of such and call them.  Making the consumer comfortable in providing sensitive data.  Consumers will need to earn your trust and understand that their information will not just be floating around and getting to the wrong hands. 

Buying leads with no SSN will bring in more business.  You will close more deals.  Lead exchange will increase your ROI, when you use all aspects to them.  Getting full applications is a great benefit, but don’t forget about the consumers that are interested but become uneasy with just providing all their personal information online.  They are a sure candidate to close more deals, I’m sure.

Its always easier when you can talk to a person directly! Keep that in mind.

Will Leadpile’s Auto Lead Exchange help dealerships in tough times?

July 14, 2008 By: Andy J. Category: Auto Lead Exchange, Lead Exchange, Lead Marketplace

auto lead exchange Will Leadpiles Auto Lead Exchange help dealerships in tough times?

Many industry experts are predicting that intensifying economic pressure is sure to lead more auto dealers to consider closing. According to the Detroit News, “General Motors Corp., Ford Motor Co. and privately held Chrysler LLC are going through cash at a faster rate than they generate it, and investors worry that one or more of the companies could run short, perhaps before the end of next year”

According to the Wall Street Journal,  “Ford, GM and Chrysler are running programs aimed at reducing their dealership network by weeding out under-performing sites while bolstering profitability potential for those who remain. The auto makers are kicking in cash to help dealers buy out one another or exit the business”.

What will happen to Dealerships as more competetion, and a weekening economy, continues to “hit” them?

The answer is pretty straight forward. Competition will reign supreme, and efficiencies in sales cycles, cash flows, and ROI’s will rule the day.

What does this mean for the portion of LeadPile’s business that makes up our Online Exclusive Auto Lead Exchange?  Simply put, as more efficiency is demanded by the market, only those companies that can compete with an efficient deliverable (in this case an auto lead), will continue to gain market share.

If you are a lead buyer in our Online Auto Lead Exchange, and you need anything at all to make your buying experience even better, please do not hesitate to ask. We are at your service!,

Cheaper Gas For Cash!

July 09, 2008 By: Mari Holt Category: Lead Exchange, Lead Generation, Lead Marketplace

lead exchange Cheaper Gas For Cash!

As you may know, I’ve written a few recent articles about the economy.  Today I heard a new marketing technique that sneaky gas stations are doing. 

Apparently, a few gas stations attract the public by promoting a lesser price per gas.  However, with the price of gas increase this year, gas stations are aware that most consumers are paying with their credit cards, considering it takes a lot more money to fill up.  Did you know that some gas stations are charging extra when using a credit card? Doesn’t surprise me one bit! For example, if you use a Visa you might have an increase of 2%.  So as an example, if you thought you were paying $4.11 you would actually be charged $4.19.  Hey, that .08 cent difference starts adding up, also consider the monthly fee your credit card is charging on top of that.  Pretty expensive gas, I must say.

How to prevent this well, make sure that one, you check that the price match up on the screen when you swipe your card, and secondly check your receipt.  This sounds tricky but it certainly real.  Many gas stations lure the consumer that are paying with cash  to come inside, instead of the little window.  Many gas stations have a mini mart with yummy treats.  Yes, I know each time I walk in I don’t only pay for gas but I grab a few goodies on the way as well, I’m sure I’m not the only one.  But its a marketing technique.  

How does this reflect a lead exchange?  It’s related in an awkward way.  We already know that a large number of consumers are in some serious credit card debt, well with the gas stations new marketing techniques this will increase consumers debt.  Meaning, more consumers will be seeking help online to clear their unsecured debt.  In addition, it reflects how marketing is not only done online, but everywhere you go.  Driving a consumer in, will get them to spend.  With our lead exchange we don’t mislead our prospects.   The consumers are driven to our websites through extensive PPC campaigns and they are knowingly submitting a request to be contacted for a specific service.

I must admit, this was news to me when I first learned that some gas stations charge higher prices for gas when paying with a credit card. 

Online Payday Loan Article from Bankrate.com.

July 09, 2008 By: Andy J. Category: Lead Exchange

lead exchange Online Payday Loan  Article from Bankrate.com.

The Following is a from Bankrate.com by Laura Bruce, September 12th, 2005. I thought this would be an interesting post for People following Online Payday at the Lead Exchaneg Blog.

It’s a tempting alternative to walking into the check-cashing store on the corner. Online payday lenders are popping up on the Internet, offering fast, short-term loans to cash-strapped consumers, in the anonymous comfort of cyberspace.

But if you borrow from these businesses, you might have more to worry about than the astronomical interest rates traditionally associated with payday lenders in general.

For starters, you’ll provide an amazing amount of personal data — Social Security number, driver’s license number, mother’s maiden name and, of course, your name, address and employment information — to the Web site.

You’ll also give your checking account number and bank routing number, so the lender will have access to your account. The lender will deposit your loan into your checking account and dip into your account to extract interest, fees and the principal. Some require that you fax them your latest pay stub, most recent bank statement, photo ID and a voided check.

But to whom are you giving this information? More than likely you won’t have a clue. Many Web sites that pop up when you do a search for something such as “payday loans” aren’t lenders at all. Take Advance Cash Loans, which states at the bottom of its home page, “Advance Cash Loans is not an online provider of online payday cash advances. We simply connect people seeking fast cash advances with online providers of instant cash advances so they can get the advance cash that they need, as soon as possible.”

A Consumer Federation of America (CFA) survey, of 100 online payday lenders and referrals sites, found that many are run from outside the United States and, perhaps, out of reach of American laws.

“You don’t know where your information is going,” says Jean Ann Fox, director of consumer protection at CFA.

“Many times you can’t find who the domain is registered to. There are Internet payday lenders outside the country, in Canada and on islands in the Caribbean that you can’t find with a magnifying glass. It’s like handing a stranger a blank check.”

Bankrate.com tried to contact three payday lenders. Only one could be contacted, and no one there would answer questions or return calls.

Are these businesses fly-by-night scammers that will steal your identity, trap you into budget-busting, long-term borrowing habits, or illegally siphon money out of your bank account? Nope, not necessarily. But you should think long and hard before sending your information to companies that are so stingy about their own information, Fox says.

“If you borrow from them, you’re not seen in line at the corner payday lender, so there’s privacy and that might be a selling point. But I hope it’s offset by sending all that personal information over the Internet. It’s a financial strip search. They want every piece of your financial information. People should be afraid to provide that information. I wouldn’t want to give that to someone over the counter, much less over the Internet.”

Traditional payday lenders — the so-called brick-and-mortar shops — are represented by Community Financial Services of America, a trade association. Online payday lenders have no such organization and, therefore, have no one to represent them. But Andy Jacob, CEO of Leadpile.com, a company that seeks leads for salespeople in the cash-advance business and other industries, calls the growth in online payday lending “explosive.”

“What’s happening in online is happening fast and furious. The major players are trying to position themselves to be the leader online. It’s a bifurcated space right now. There are many players that are lead generators that aren’t in the payday loan space and they’re attempting to secure the lead to themselves. Many payday-loan companies are late to the game. It’s challenging to figure out which company is doing what right now.”

The growth of online payday lending is presenting problems for state law enforcement officials and consumer advocates. Earlier this year, the Massachusetts Office of Consumer Affairs and Business Regulation ordered 91 companies marketing Internet payday loans to stop. The companies were reportedly charging annual percentage rates averaging 300 percent and fees averaging $30. The state says none of the companies were licensed to offer loans to residents.

Some of the letters we sent to these companies were returned when the post office was unable to find the address,” says David Cotney, senior deputy commissioner at the Massachusetts Division of Banks. “That reinforces our concern about consumers handing over personal information. That’s one of the reasons licensing is required; it gives the consumer some recourse.”

James Brusselback, enforcement chief at Washington State Department of Financial Institutions, says his division is investigating some 10 online payday lenders.

“The difficulty with the online outfits is in locating them, and then some of them claim that our state law doesn’t apply to them, so we have that issue of trying to bring them under our state law. I guess part of their argument is that they’re not located in the state and that their home-state law is sufficient to protect their customers. The requirements in those states — Nevada and Utah — are far less than what we require.”

Karolyn Klohe, financial legal examiner in Brusselback’s department, says consumers can have a tough time stopping online payday lenders from taking money out of their accounts.

“A common complaint against online payday lenders is that the customer is required to give banking information, whereas if they walk into a payday lender store they give them a postdated check. But what’s happening online is the payday lender uses the bank information to make unauthorized withdrawals from the consumer’s account. They say they’re collecting funds owed to them. They can make these withdrawals in a way they can’t with a postdated check.”

Turning to a payday lender — online or on the corner — is almost universally discouraged by consumer advocates. But the alternatives can seem thin to someone who needs cash to see them through to the next paycheck. Many banks offer bounced-check protection plans that consumer advocates often equate with payday lending. A notable difference, perhaps, is that the consumer is less likely to be able to overdraw several times and end up owing money they probably can’t repay.

“The long-term solutions include getting a good spending plan and building a nest egg of savings,” says Fox. If you can afford to pay $45 every payday to keep a $300 loan from bouncing, then you can afford to save it so you don’t need to borrow in the future.

“Pawn shops are cheaper than payday loans. On rare occasions you can ask your employer for an advance. Negotiate directly with whomever you owe. Get a second job. Put off purchases until you can pay. None of these are comfortable. It’s appealing to write the check without having money in your checking account and walk out with cash, but it comes at a high price.”

In their survey of Internet payday loan sites, CFA found that loans of $200 to $2,500 were available, but $500 was the most-frequently offered. Finance charges ranged from $10 per $100 up to $30 per $100 borrowed. The most common rate of $25 per $100 translates into an annual percentage rate of approximately 650 percent if the loan is repaid in two weeks.

Many states have passed laws regulating payday and small loan laws. Consumer Federation of America has compiled important information that consumers should be familiar with before borrowing.

Mortgage Rates Up – Mortgage Leads For Closers only!

June 07, 2008 By: Andy J. Category: Lead Verticals, Mortgage Homeowner Leads

Thirty-year, fixed-rate mortgages edged up to 6.09 percent from 6.08 percent last week, Freddie Mac reported in its nationwide survey. It was the highest mark for 30-year mortgages since the rates hit 6.13 percent the week of March 16. The survey also showed that other types of mortgage rates declined. Rates on 15-year, fixed-rate mortgages dipped to 5.65 percent from 5.66 percent. The five-year, adjustable-rate mortgage fell to 5.51 percent from 5.62 percent. The rate on a one-year, adjustable-rate mortgage fell to 5.06 percent from 5.22 percent.

What does this mean to buyers of Mortgage Leads? Simply put, it looks like the supply will be going down in the short term. Only those mortgage Companies with excellent “sales cycles” will be able to monetize Internet lead sin a meaningful way!

Mortgage Companies…Get you closers on the line! They need to close better than ever!