LeadPile Lead Exchange David takes on SalesGenie Goliath

While according to the SalesGenie Web site, the company controls the contact information for more than 210 million consumers and 75 million households, The Leadpile Lead Exchange, on the other hand, does not sell consumer information from a database at all.

Salesgenie also indicates that its database offers the most complete consumer data available. The company’s Web site says that it covers over 95 percent of the households in the U.S., and the consumer database is created by merging about 2 billion records from many sources. The Leadpile Lead Exchange sells exclusive, real-time delivered leads which are comprised of people seeking a solution to their particular need right now.

The difference between the two types of leads is stark. SalesGenie sells data, and The Leadpile Lead Exchange sells real-time delivered leads.

People always ask us what is the difference between SalesGenie and LeadPile, especially after having seen SalesGenie Super Bowl Commercials. I first respond by pointing out that we do not spend millions on cool Super Bowl Commercials. We then explain that LeadPile's Lead Exchange allows lead buyers to buy real-time delivered exclusive leads that have been produced over the Web, which consist of real people inquiring about the lead buyer's product or service - right this second. Simply put, SalesGenie sells data in bulk, and we sell real-time delivered leads. In terms of the types of leads that are sold through Salesgenie and The Leadpile lead exchange, they are two totally different animals.

In terms of size, we are definitely the David between the two.